The British Academy for Training and Development presents this course in (International Principles of Public Relations and Protocol), to all professionals wishing to acquire great skills for management of international media, and to acquire advanced qualities of PR Management.

Public relations are defined as directing public opinion towards a specific product through electronic or non-electronic projects, or presenting a product to a specific audience, and working to create a positive aura around it. We can define public relations as the device that works to link institutions with their internal and external audiences. The effectiveness of this device has increased as a result of technological advancement, the emergence of regulatory and social media, and the continuous change in the world. The world's continuous demand has increased, and the demand for it has increased and the public's need for it has increased. Despite the lack of sufficient public relations companies that meet the needs of the public, public relations works to convey the image of the activities and services provided by companies or institutions to the public and meet the public's needs to obtain this information.

Who Should Attend?

• Managers of institutions and companies.
• Businessmen who want to develop their skills in managing ceremonies and events.
• Anyone who wants to develop their experience to work in the field of media management.
• Anyone who finds in himself the need for this course and wants to develop his skills and experiences.

Knowledge and Benefits:

After completing the program, participants will be able to master the following:

• The nature and importance of public relations in light of new international challenges.
• A detailed presentation of the most important external sources in general that can be resorted to carry out international public relations work.
• How to deal with global crises and disasters.
• Practicing the rules of protocol, ceremonies and etiquette locally and internationally.
• Benefiting from the potential of information for international relations business services.
• Acquiring great skills in the field of ceremonies and events management.
• The ability to deal with VIPs.

• Definition of Public Relations
  • Public Relations, its Concepts, Basics, and Importance
  • The Role of Public Relations in International Institutions
  • The Difference Between Local and International Public Relations
• Basic Concepts
  • The Importance of Cultural and Linguistic Communication
  • Building an Institutional Reputation at the International Level
  • Media and Forming a Mental Image
• Basics of Protocol
  • Definition of Protocol and its Importance in International Public Relations
  • Basic Rules of Protocol (Sequence, Salutation, Gifts)
• Organizing Ceremonies
  • The Concept of Ceremonies.
  • Steps for organizing official events
  • Logistics and coordination with different parties
• Types of events
  • Formal events (conferences, meetings, celebrations)
  • Informal events (receptions, parties)
• Planning and implementation
  • Steps for planning events (budget, schedule, promotion)
  • Technology tools used in organizing events
• Building international relations
  • Strategies for building relationships with stakeholders
  • The importance of professional networks in international public relations
• Effective communication
  • Oral and written communication skills
  • Crisis management and dealing with difficult situations
• Evaluating success
  • Criteria for measuring the success of events (questionnaires, comments)
  • How to use evaluation results to improve future events
• Future trends
  • Innovations in the field of public relations and events
  • Future challenges and opportunities in international public relations